The Synchrotron program is designed to help early stage Startups get to the next level!
Learn more about how to raise funds for your startup, how to grow your team during a hands-on weekly workshop with advisors and mentors from Silicon Beach. Get ready to prepare and deliver a pitch for the final pitch night in front of a panel of investors!


What is it?

  • 8-week evening workshops starting on March 21, 2018, ending on May 9, 2018
  • Meets Wednesdays 6-8:30 pm at Viterbi Startup Garage in Marina del Rey
  • Includes light dinner

Why participate?

Selected teams are automatically considered for

  • Viterbi Startup Garage residency program
  • Viterbi Venture Fund
  • $25,000 awards from IN-LA for customer discovery

Am I eligible?

  • Early stage technology teams (up to 3 team members may participate)
  • USC Affiliation or I-Corps affiliation preferred


  • Lean startups:  Customer discovery, business model canvas, validating hypotheses, understanding ecosystems
  • Law:  Corporate and intellectual property issues (will be led by attorneys)
  • People: Growing teams; developing Advisory Boards and Boards of Directors
  • Operations: Linking order fulfillment to cash flow; modeling cash flow and income
  • Finance: Angel and venture investors; SBIR how-to; capitalization tables
  • Playing the game:  Effective executive summaries, decks, and other communication tools
  • Integration:  Linking a business model canvas and financial model
  • Prepping for and delivering your pitch


Rob Schoeben is currently a strategic advisor and mentor to tech startups and social entrepreneurs. He most recently held the dual role of Chief Marketing Officer and Chief Strategy Officer for a disruptive 3D printing startup, Carbon. In addition to guiding corporate strategy, he oversaw product management, marketing, business development and sales. Previously, Rob was VP of Worldwide Product Marketing for Apple, where he supported product development and marketing for applications including Aperture, Final Cut Studio, iLife, iWork, Logic Studio and Apple’s Internet service MobileMe (now iCloud). Before his time at Apple, Rob spent eight years with Microsoft, most recently as GM of the TV services division. Prior to Microsoft, he was a Senior Vice President at Ogilvy & Mather. He is also a cofounder of CASSY, a nonprofit agency that partners with local schools to support students’ social and emotional wellbeing. Rob holds a B.S. in Computer Science from Duke University.

Customer discovery

If you have not done so previously, you must conduct 20 customer interviews during this program.

New to customer discovery?  Sign up for customer discovery education programs with Innovation Node – Los Angeles.

Key Dates

Applications Open
Application Due Date
Acceptance Notifications
First Session
Pitch Night


How to Apply


Applications due by Sunday, March 4, 2018 at 11:59 pm PT