The winning team will receive $50,000 to continue their project! Finals will be held in April 2020.

Applications were due on Sunday, December 1, 2019, by 11:59 PM.

To apply you will be asked to provide:

  • Focused problem area.
  • Name, school, e-mail, graduation date, and one sentence bio for each team member. The maximum number of team members is 5.
  • All USC students are invited to participate, although each team must have at least one Viterbi student as an active member by the end of January 2020.

The Min Family Challenge (MFC) was established by alumnus Bryan Min and his wife Julie Min to place USC Viterbi students at the epicenter of the world’s most pressing issues.

The Min Family Social Entrepreneurship Challenge was inspired by the Min family’s enduring faith and aspiration to 
empower future generations of engineers to use their acquired knowledge and leverage the power of technology to better the world by globally serving the least fortunate and their pressing societal needs.

Inspired by the 17 Sustainable Development Goals, teams will meet with local organizations working on solutions to support vulnerable populations and participate in field trips around Los Angeles County. Teams will develop prototypes for solutions and sustainable business models, guided with a series of entrepreneurship workshops, to support future sustainability efforts. Team will compete at a finals in the spring of 2020.

Teams must have a USC Viterbi student (undergraduate or graduate) in a lead role although multi-disciplinary teams are encouraged. Admitted teams will be paired with mentors and are required to attend mandatory entrepreneurship education workshops.

Workshop #1

Our first workshop will be held on Monday, January 13, 2020. It will be held in RTH 526 and start at 3:15 PM and end by 5 PM. From 3:15 – 3:55 PM, we will have an orientation for the MFC and ABC competitions and an introduction on interviewing. From 4 – 5 PM, we will be joined by MEPC teams for a combined workshop on customer discovery.

Field Trip

The Playa Del Rey Gas Storage Facility is a gas storage facility is sitting in the heart of West LA with its own history of dangerous leaks. It’s a poster-child for LA’s addiction to fossil fuels. But with calls growing for the facility to be shut down for good, it’s also a symbol of how we can build a clean energy future for Los Angeles.
Join us for a walking tour of the Playa Del Rey Gas Storage Facility and Ballona Wetlands to see the facility, wetlands, and impacts of this dangerous fossil fuel infrastructure. This is hosted by the Protect Playa Now coalition. Only 25 participants can attend.

WHEN: Saturday, February 1, at 2:00pm – 4:30pm

WHERE: Marina Del Rey (transportation provided to/from USC)


About the Min Family

The Mins have a longstanding legacy of philanthropy to USC and beyond. Here at USC Viterbi, Julie and Bryan have generously supported student fellowships. In 2000, the Mins established the ESSential Foundation, which funds, among other things, military support organizations, caregivers of wounded warriors, international micro-finance, religious, educational organizations as well as community programs that support troubled youth.

The Mins are passionate Trojans through and through. Bryan, a distinguished alumnus with a Bachelor’s in Industrial and Systems Engineering, is a member of the USC Viterbi Board of Councilors as well as our ISE Epstein Department Advisory Board.  His wife Julie graduated from UCLA earning a B.A. in Political Science with a minor in Business. Julie worked on Capitol Hill on the Senate Ethics Committee before raising their two wonderful children and currently serves on Boards of various non-profits, including the Armed Services and the YMCA. Their son Brandon graduated from USC with a major in Industrial and Systems Engineering. Daughter Brittany will be attending USC in the fall of 2016.

Key Dates

0October 2019
Info Session – DRB 146, 4 PM
0October 2019
Info Session – MCB 102, 4 PM
0November 2019
Info Session – RTH 526, 11:30 AM
0December 2019
Applications Due by Midnight
0January 2020
Customer Discovery Workshop – RTH 526, 3:15 PM
0January 2020
Optional Legal Workshop – EEB 132, 3-4 PM
0February 2020
Field Trip – Playa Del Rey Gas Storage Facility, 2-4:30pm
0February 2020
Find Customers – RTH 306, 12:30-1:30 PM
0February 2020
Lean Canvas Workshop – MCB 101, 12-2 PM
0February 2020
Storytelling Workshop – MCB 101, 2-4 PM

Our Sponsors

For Innovators

Innovator Code of Conduct

For Mentors

Mentor Code of Conduct


Program Documents