Min Family Challenge

The winning team will receive the $50,000 grand prize to continue their project!

The Min Family Challenge (MFC) was established by alumnus Bryan Min and his wife Julie Min to place USC Viterbi students at the epicenter of the world’s most pressing issues.

The Min Family Social Entrepreneurship Challenge was inspired by the Min family’s enduring faith and aspiration to empower future generations of engineers to use their acquired knowledge and leverage the power of technology to better the world by globally serving the least fortunate and their pressing societal needs.

Inspired by the 17 Sustainable Development Goals, teams will meet with local organizations working on solutions to support vulnerable populations. Teams will develop prototypes for solutions and sustainable business models, guided with a series of entrepreneurship workshops, to support future sustainability efforts. Teams will compete at a final showcase in the spring of 2022.

Teams must have a USC Viterbi student (undergraduate or graduate) in a lead role although multi-disciplinary teams are encouraged. Admitted teams will be paired with mentors and are required to attend mandatory entrepreneurship education workshops.

For further information, please refer to the Frequently Asked Questions.

We are now accepting applications for the 2021-2022 Min Family Challenge and will close the applications on:
Monday, November 1, 2021 at 11:59pm

To apply you will be asked to provide:

  • Focused problem area.
  • Name, school, e-mail, graduation date, and one sentence bio for each team member. The maximum number of team members is 5.
  • All USC students are invited to participate, although each team must have at least one Viterbi student.
Apply Now!


Key Dates

Wed, September 0, 2021 @ 2pm
Info Session
Wed, September 0, 2021 @ 7pm
Ed Session #1 (SDG 8: Decent Work and Economic Growth)
Thurs, September 0, 2021 @ 3pm
Education Session #2 (SDG 6: Clean Water)
Wed, September 0, 2021 @ 2pm
Tech Startup Networking Event
Mon, November 0, 2021 @ 11:59pm
Applications Close
Wed, December 0, 2021 @ 11:59pm
Kickoff + Orientation
Thurs, December 0, 2021 (tentative)
Workshop 1A: Business Model Canvas + Value Propositions
Wed, January 0, 2022 (tentative)
Workshop 1B: Business Model Canvas + Value Propositions
Thurs, February 0, 2022 (tentative)
Workshop 2: Customers, Users, Payers
Thurs, February 0, 2022 (tentative)
Workshop 3: Legal + Mentor Mixer
Wed, February 0, 2022 (tentative)
Workshop 4: Distribution Channels
Thurs, March 0, 2022 (tentative)
Workshop 5: Storytelling
Sat, March 0, 2022 (tentative)
Funding Proposals Due
Mon, March 0, 2022 (tentative)
Workshop #6: Dry runs
Wed, April 0, 2022 (tentative)
Wed, April 0, 2022 (tentative)
Finals Showcase
Thurs, April 0, 2022 (tentative)
Winner's announcement and notification

Info Session

View the recording of an information session we hosted via Zoom on Friday, September 18, 2020.

View a presentation on the Sustainable Development Goals by our partner, the Community on Voluntary Service & Action.

About the Min Family


The Mins have a longstanding legacy of philanthropy to USC and beyond. Here at USC Viterbi, Julie and Bryan have generously supported student fellowships. In 2000, the Mins established the ESSential Foundation, which funds, among other things, military support organizations, caregivers of wounded warriors, international micro-finance, religious, educational organizations as well as community programs that support troubled youth.

The Mins are passionate Trojans through and through. Bryan, a distinguished alumnus with a Bachelor’s in Industrial and Systems Engineering, is a member of the USC Viterbi Board of Councilors as well as our ISE Epstein Department Advisory Board.  His wife Julie graduated from UCLA earning a B.A. in Political Science with a minor in Business. Julie worked on Capitol Hill on the Senate Ethics Committee before raising their two wonderful children and currently serves on Boards of various non-profits, including the Armed Services and the YMCA. Their son, Brandon, graduated from USC with a major in Industrial and Systems Engineering and their daughter, Brittany, also graduated from USC with a double major in Cognitive Science and Music Industry.

Our Sponsors