Min Family Challenge

The winning team will receive the $50,000 grand prize to continue their project and launch their business!

We have extended the deadline and you still have a chance to win $50K to launch your company.

The new deadline is Monday, November 8, 2021 @ 11:59pm

Apply Now!

The Min Family Challenge (MFC) was established by alumnus Bryan Min and his wife Julie Min to place USC Viterbi students at the epicenter of the world’s most pressing issues.

The Min Family Social Entrepreneurship Challenge was inspired by the Min family’s enduring faith and aspiration to empower future generations of engineers to use their acquired knowledge and leverage the power of technology to better the world by globally serving the least fortunate and their pressing societal needs.

Inspired by the 17 Sustainable Development Goals, teams will meet with local organizations working on solutions to support vulnerable populations. Teams will develop prototypes for solutions and sustainable business models, guided with a series of entrepreneurship workshops, to support future sustainability efforts. Teams will compete at a final showcase in the spring of 2022.

Teams must have a USC Viterbi student (undergraduate or graduate) in a lead role although multi-disciplinary teams are encouraged. Admitted teams will be paired with mentors and are required to attend mandatory entrepreneurship education workshops.

For further information, please refer to the Frequently Asked Questions.

The 2021-2022 Min Family Challenge will be hosting its culminating Finals event on:

May 3, 2022 @ 5pm PT

Please join us as the student teams present their final pitch for the $50K grand prize.

The Zoom link will be shared after completing an RSVP.


Please view the MFC Finals Program.

MFC 2022 Program


Key Dates

Wed, September 0, 2021 @ 2pm
Info Session
Wed, September 0, 2021 @ 7pm
Ed Session #1 (SDG 8: Decent Work and Economic Growth)
Wed, October 0, 2021 @ 3pm
Education Session #2 (SDG 6: Clean Water)
Thurs, October 0, 2021 @ 2pm
Tech Startup Networking Event
Mon, November 0, 2021 @ 11:59pm
Applications Close
Mon, November 0, 2021 @ 5pm
Acceptance Notifications
Wed, December 0, 2021 @ 2pm
Kickoff + Orientation
Wed, January 0, 2022 @ 2pm
Workshop 1: Customer Discovery
Wed, February 0, 2022 @ 2pm
Workshop 2: Business Model Canvas + Value Propositions
Wed, February 0, 2022 @ 2pm
Workshop 3: Customers, Users, Payers
Thurs, February 0, 2022 @ 3pm
Workshop 4: Legal + Mentor Networking
Wed, March 0, 2022 @ 2pm
Workshop 5: Distribution Channels
Fri, March 0, 2022 @11:59pm
Proposals for Funding Due
Fri, March 0, 2022 @ 2pm
Workshop 6: Storytelling
Mon, April 0, 2022 (tentative)
Finalist dry runs
Tues, May 0, 2022 @ 5pm
Finals Showcase
Wed, May 0, 2022
Winner's announcement and notification

Info Session

View the recording of an information session we hosted via Zoom on Friday, September 18, 2020.

View a presentation on the Sustainable Development Goals by our partner, the Community on Voluntary Service & Action.

About the Min Family


The Mins have a longstanding legacy of philanthropy to USC and beyond. Here at USC Viterbi, Julie and Bryan have generously supported student fellowships. In 2000, the Mins established the ESSential Foundation, which funds, among other things, military support organizations, caregivers of wounded warriors, international micro-finance, religious, educational organizations as well as community programs that support troubled youth.

The Mins are passionate Trojans through and through. Bryan, a distinguished alumnus with a Bachelor’s in Industrial and Systems Engineering, is a member of the USC Viterbi Board of Councilors as well as our ISE Epstein Department Advisory Board.  His wife Julie graduated from UCLA earning a B.A. in Political Science with a minor in Business. Julie worked on Capitol Hill on the Senate Ethics Committee before raising their two wonderful children and currently serves on Boards of various non-profits, including the Armed Services and the YMCA. Their son, Brandon, graduated from USC with a major in Industrial and Systems Engineering and their daughter, Brittany, also graduated from USC with a double major in Cognitive Science and Music Industry.

Our Sponsors


Published on June 9th, 2021

Last updated on May 3rd, 2022